Chip: The Wealth Building App
Chip is a UK based financial app offering various savings & investment products with the aim of having an all-in-one platform for customers to build long term wealth. As a Brand Designer at Chip for almost 2 years, I was designing for just about every touch point of the brand, whilst also crafting it through identity refreshes and guidelines. As a small design team, I worked closely with Product Designers, Marketers, Compliance Officers, and the CMO & Co-founder. Being a start-up, Chip was a fast-paced and rewarding environment to get hands on with all things design across static, motion, and print. Through product launches, identity refreshes, and crowdfunds it's fair to say I worked on an endless amount of creative assets. Below is a selection, from various different stages of Chip's brand evolution.
Company
Chip
Role
Brand Designer
Year
2021—2022
DELIVERABLES
BRAND IDENTITY SOCIAL MEDIA PAID SOCIAL IN-APP ASSETS CRM / EMAIL PARTNERSHIPS CROWDFUNDING 3D DESIGN INTERNAL COMMS OOH

