As a live brief from The Team and NS&I, we were challenged to refresh their visual identity in order to appeal to a younger demographic. Their name and products, such as Premium Bonds, are often associated with something your parents, even grandparents use. However with younger generations needing to save money more than ever, and a business model that needs future proofing, changed needed to be made.
We assessed the brief from both a brand and product perspective, which resulted in a new visual identity, and the creation of a new app, which encourages sticking to your savings goals, whilst also coming together with family & friends to contribute towards shared events.
This project was a collaboration with Tom Rogers.