Bee Bikes is a bike hire scheme for Manchester, we took an icon of the City and built our brand around it, embedding the identity into Manchester and the culture. Whilst celebrating Manchester, we also made a special effort to sell cycling, meaning people would want to hop on a Bee Bike, whether for their health, the environment, or for some sweet free Nectar Points. We had a lot of fun stretching the identity and language across a range of applications, even down to hexagon reflectors and tire tread. Bee adventurous, Bee Manchester, Bee Bikes.
This project was awarded a D&AD New Blood Pencil, and was a collaboration with Tom Rogers.